Pricing
$2,500 TO BUILD AND LAUNCH
Then $250 per qualified booked estimate.
Total Balaka service fees are capped at $6,500 for the full 90-day engagement. Meta advertising spend is separate and paid directly through your advertising account.
FOUNDING PARTNER ENGAGEMENT
Balaka is opening two founding-partner positions under a performance-aligned pricing structure.
The initial $2,500 covers the strategy, campaign build, creative, qualification system, calendar integration, testing, and launch. After launch, you pay $250 for each qualified estimate appointment delivered to your calendar.
10 qualified bookings = $5,000 total service fees
16 or more qualified bookings = $6,500 maximum service fees
Your service fees will never exceed $6,500 during the 90-day engagement.
PERFORMANCE-ALIGNED PRICING
A qualified booking is a homeowner or property decision-maker who:
• Is located inside your approved service area
• Requests an approved residential concrete service
• Meets the agreed project-size requirements
• Provides valid contact information
• Plans to begin within the agreed project timeframe
• Personally selects an available estimate time on your calendar
Duplicate inquiries, invalid contact information, unsupported services, out-of-area projects, cancellations, and homeowner no-shows do not count toward your service fees.
If your company fails to attend an appointment that met the agreed requirements, the booking still counts.
WHAT COUNTS AS A QUALIFIED BOOKING
• Local Facebook and Instagram campaign strategy
• Advertising copy and creative development
• Homeowner qualification system
• Direct estimate-calendar integration
• Campaign setup, testing, and launch
• 90 days of active campaign management
• Weekly creative and performance adjustments
• Appointment and campaign reporting