Residential Concrete Contractors Only

Your Pipeline.
Your Terms.

We install demand generation systems that put pre-qualified homeowners on your calendar — predictably, not by chance.

25Booked Estimates

90Days

$5KFlat Fee

See If You Qualify →

Limited availability · Residential concrete only

Est. 2025

Qualification

Built For One Type of Contractor.

We don't work with everyone. We work exclusively with residential concrete contractors who are ready to stop depending on referrals.

◆ This Is You

◆You install residential concrete — driveways, patios, slabs, or decorative work

◆You already close jobs when you're in front of serious homeowners

◆You have crew capacity to take on more work right now

◆You want predictable inbound — not just referrals

◆Your average job value is $3,000 or more

✕ Not For You

◆Sealcoating or low-ticket services

◆Commercial-only contractors

◆Startups with no operational track record

◆Contractors who can't handle more volume

◆Anyone looking for a shortcut, not a system

The System

Four Parts. Ninety Days. One Outcome.

We don't run ads. We install a complete demand generation system — built, managed, and optimized inside your market.

01

Demand Creation

Paid Traffic

Highly targeted local Facebook and Instagram ads inside your service area — built to attract homeowners who are already considering concrete work.

Homeowner intent targeting

Price expectation pre-framing

Local market geo-targeting

02

Pre-Qualification

Intent Filter

Before anyone touches your calendar, they're filtered for job type, service area, timeline, and serious intent. Price shoppers don't make it through.

Job type confirmation

Service area verification

Timeline and intent scoring

03

Booking & Routing

Calendar System

Qualified homeowners book directly onto your calendar. You're notified instantly. No follow-up gaps. No leads sitting in a spreadsheet.

Instant contractor notification

Direct calendar scheduling

Automated follow-up sequences

04

Optimization

Performance Control

Over 90 days we adjust targeting, optimize creatives, improve conversion flow, and monitor booking volume. Managed performance — not set and forget.

Weekly performance review

Creative and targeting adjustments

Booking volume monitoring

The goal is not traffic. Not clicks. Not leads.
The goal is confirmed estimate appointments on your calendar — with homeowners who are ready to buy.

Our Commitment

25Bookings

Our Performance Commitment

We commit to 25 pre-qualified, confirmed estimate bookings in 90 days. If we fall short — we keep working at no additional charge until you have them.

What Counts

Confirmed bookings only. Homeowner-initiated. Local to your service area. Scheduled on your calendar. Pre-qualified for job type and intent.

What Doesn't

Price shoppers. Unqualified submissions. Out-of-area inquiries. "Just curious" form fills. We count confirmed bookings — nothing less.

If We Fall Short

We keep working. At no additional management fee. Until the 25-booking commitment is met. We don't consider the engagement done until the output is there.

We don't consider the engagement complete until you have 25 confirmed estimate bookings. Not 24. Not "close enough." Our commitment is the output — not the timeline.

Investment

Simple. Flat. Transparent.

One fee. One output. No retainers, no upsells, no surprises.

90-Day System Install

$5,000

Flat fee · One time · No monthly retainer

What's Included

Full 4-part acquisition system installed

90 days of active management and optimization

Pre-qualification flow built to your service area

Direct calendar booking and routing system

25-booking performance commitment

Ad spend is separate and stays in your account. You pay Meta directly. You see every dollar. We recommend $1,500–$3,000/month depending on your market. You control the budget entirely.

16x

Expected ROI

25 bookings→35% close rate→8–9 jobs→$10K average→$80,000–$90,000

ROI Calculator

Run Your Own Numbers.

Plug in your business numbers and see exactly what 25 pre-qualified bookings means for your revenue.

Average Job Value $8,000

$2,000$30,000

Your Close Rate 35%

10%80%

Bookings Per Engagement 25

25 (guaranteed)50

Jobs Closed

8

from 25 bookings at your close rate

Revenue Generated

$64,000

gross from closed jobs

Return on Investment

12.8x

on your $5,000 investment

Net Profit After Fee

$59,000

revenue minus $5,000 flat fee

At your numbers, a single Balaka engagement generates $64,000 in revenue from 8 closed jobs — a 12.8x return on your $5,000 investment. You keep $59,000 after our fee.

FAQ

Straight Answers.

No vague responses. No sales spin. If you have a question that isn't here, ask us directly.

What exactly counts as a confirmed booking? +

A confirmed booking is a homeowner who has requested the estimate themselves, is located in your service area, has confirmed they want residential concrete work specifically, and has scheduled a time directly onto your calendar. We do not count unqualified form fills, price shoppers, or out-of-area inquiries toward the 25.

What happens if you don't hit 25 bookings in 90 days? +

We keep working. At no additional management fee. We don't consider the engagement complete until you have 25 confirmed bookings. Our obligation doesn't end at day 90 — it ends when the output is delivered.

Who controls the ad spend? +

You do. Ad spend is paid directly to Meta from your own account. Your card. Your dashboard. You can see every dollar in real time. We never touch your ad budget — we manage the strategy, targeting, and creative. The money stays yours.

How much should I budget for ad spend? +

We recommend $1,500–$3,000 per month depending on your market size and service area. Smaller, tighter markets can often achieve results at the lower end. Larger metro areas typically benefit from more spend. We'll give you a specific recommendation after evaluating your market.

Do I need to have run Facebook ads before? +

No. We build and manage everything. You need a Facebook Business account, which we'll help you set up if needed. Prior experience with ads is not required — and in many cases, contractors with no prior ad history actually give us a cleaner slate to work with.

What do you need from me to get started? +

Access to your Facebook Business account, your defined service area, and your availability for estimates. The first week is mostly us building — we'll need about 30–60 minutes of your time upfront to gather the information we need. After that, the system runs and you focus on showing up to estimates and closing jobs.

Do you work with any type of concrete contractor? +

We work exclusively with residential concrete contractors — driveways, patios, slabs, decorative concrete, and similar installations. We do not work with sealcoating businesses, commercial-only contractors, or startups with no operational track record. This specialization is what makes our system effective.

Apply Now

Ready to Own
Your Pipeline?

Book a 20-minute call. No pitch. No pressure. We'll look at your market, tell you exactly what we see, and have an honest conversation about whether this makes sense for your business.

Not a Fit
Right Now.

Based on your answers, we're not the right match at this stage — and we'd rather be upfront about that than waste your time.

Balaka Marketing works exclusively with residential concrete contractors who have the capacity and ad spend to build a real pipeline. If your situation changes, we'd be glad to revisit.

✓ Application Received

You're
In.

Pick a time below. We'll pull your market data before the call and walk you through exactly what we see — no pitch, just numbers.

01

Book Your Call

Pick a time below. The call is 20 minutes.

02

We Do Our Homework

We pull demand data and competitor activity in your market before we talk.

03

We Talk

If it's a fit, we walk you through the system and what it costs.

Select a Time That Works For You

Your Pipeline.Your Terms.